India’s world famous Blue City, Jodhpur, has been repainted and refreshed by AkzoNobel as part of a major “Let’s Colour” project involving 250 homes.
More than 5,600 liters of Dulux paint has been used to revitalize the iconic area of Rajasthan, which is known the world over as a leading tourist destination. As well as painting exterior walls in a distinctive shade of vibrant blue, the roofs of more than 100 houses have been coated with Dulux Weathershield Protect, which can help to reduce temperatures by up to 5˚C.
In addition, 20 colorful murals have been created along the ancient streets leading up to Mehrangarh Fort, which towers over the city. All the work, which took around four months to complete, was carried out by AkzoNobel Paint Academy painters, local artists and residents, and AkzoNobel volunteers, who combined their creative talents.
“We’re extremely proud to bring our ‘Let’s Colour’ program to Jodhpur and show how the transformative power of paint can inspire people and uplift communities,” says Rajiv Rajgopal, Managing Director of AkzoNobel India. “This project also goes beyond preserving the remarkable heritage of the Blue City. We’re creating new livelihood opportunities for the local community, supporting local artists and want to make a sustainable difference by protecting homes and making them cooler.”
The color blue has been an integral part of Jodhpur’s identity for centuries. And reigniting the city’s timeless appeal – making it more liveable and enjoyable – was key to the whole project. So in addition to painting more than 250,000 sqft of walls, community walkways and staircases have also been given a rainbow makeover using Dulux FloorPlus paint.
“It’s always exciting to see the difference our products can make,” adds Rajgopal. “Whether we’re bringing cheer to local communities, protecting homes, showcasing art and culture, or celebrating history and heritage, everything we do starts with People. Planet. Paint.”
AkzoNobel’s global “Let's Colour” initiative was launched in 2009. To date, more than 2,300 projects have taken place, with over 1.3 million liters of paint being donated all over the world.