Painting & Coating Industry (PCI) logo Powder coating summit logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Painting & Coating Industry (PCI) logo Powder coating summit logo
  • NEWS
    • Latest News
    • Market Trends & Reports
    • Finishing News
    • Price Alerts
    • Subscribe to Newsletters
    • Global Top 10/ PCI 25
    • Weekly Featured Article
    • COATLE Word Game
  • PRODUCTS
    • Product News
    • Must See Products and Services
  • MATERIALS
    • Additives
    • Resins/Polymers
    • Pigments
    • Equipment
    • Distributors
  • TECHNOLOGIES
    • Adhesives
    • Architectural Coatings
    • Finishing Articles
    • Finishing Technologies
    • Finishing Equipment
    • Industrial Coatings
    • Nanotechnology
    • Powder Coatings
    • Solventborne
    • Special Purpose Coatings
    • Sustainability
    • UV Coatings
    • Waterborne
  • RESOURCES
    • Columns
      • Did you know?
      • Distribution Dive
      • Formulating With Mike
      • Innovation Insights
      • Powder Coating Perspectives
      • TiO2 Insider
    • Blogs
      • Editor's Viewpoint
      • Industry Insights
    • Coatings Supplier Handbook
    • Podcasts and Videos
      • COAT-IT! Podcast
      • Videos/PCI TV
    • PCI Store
    • Classifieds
    • eBooks
    • Sponsor Insights
    • White Papers
    • COATLE Word Game
  • EVENTS
    • Coatings Trends & Technologies Summit
    • Paint and Coatings Academy
    • Webinars
    • Calendar of Events
    • Lifetime Achievement Award
  • DIRECTORIES
    • Buyer's Guide
    • Equipment Directory
    • Materials Directory
  • EMAGAZINE
    • Current Issue
    • eMagazine Archive
    • China Issue Archive
    • Editorial Advisory Board
  • CONTACT
    • Contact Us
    • Advertise
    • Subscribe to eMagazine
    • Subscribe to Newsletters
  • SIGN UP!
Company NewsFinishing News

Citroën and BASF Unveil Electric Concept Car Oli

citroën and basf electric concept car oli
Courtesy of Citroën and BASF.

Courtesy of Citroën and BASF.

October 3, 2022

Citroën and BASF have unveiled their all-electric concept car oli [all-ë], a manifesto to how much can be saved by reducing weight and resource usage. “This concept car shows what can be achieved when partners trust one another and are bold enough to tread new paths,” explained Uta Holzenkamp, president Coatings, representing the automotive team at BASF. “The result is an entire microcosm of ideas and solutions that goes way beyond the original concept.”

With speed limited to 110 km/h (68 mph) and acceleration close to the classic 2CV model, the concept car gains a wider range and significantly improved battery lifespan. Various components have been radically reinterpreted and constructed by using materials in a different context. For example, the complete backrest is made of a flexible 3D-printed plastic material. The open lattice structure provides natural airflow, replacing all ventilators in the seat. The concept car lacks a sound or navigation system, but a mobile phone or portable speaker can be plugged into the dashboard and automatically connected to the vehicle.

Reduced Complexity, Increased Sustainability, and Appealing Design

Many of the new components are designed and manufactured from materials from the same chemical product family. Bonded and welded components made from different materials are a challenge in mechanical recycling. For this reason, the designers created as many components as possible from a single material. This principle of simplicity was also implemented during production. With the driver and front passenger doors being identical, this saves on pressing tools and reduces complexity. The same applies to all wheel arches and bumpers. The oli concept car attempts to prove that sustainability and an appealing design are not contradictory.

Co-Creation as a Key to New Solutions

The automotive manufacturer Citroën worked closely with BASF during development and design. Innovative solutions from the chemical company played a vital role in this co-creation endeavor. In addition to its product and engineering expertise, BASF was also able to contribute its design expertise through the Creation Center. “This is where the project was born,” said Alex Horisberger, manager Industrial Design at BASF. “On a visit to the creative studio at Citroën, we were able to convince their designers with our materials and trend analyses. Working on the same level with Citroën’s interior and exterior designers was a personal highlight for me.”

Laurence Hansen, Citroën Product & Strategy director, sees the collaboration in a similar light. “The collaboration with BASF was a key factor in the design of oli and in developing an electric vehicle that’s as fun and efficient as possible for the near future. The innovative electric car runs counter to the trend toward increasingly heavier and more complex vehicles, instead focusing on ease and simplicity. It demonstrates how to keep environmental impact to a minimum, while bringing back the fun of a functional, electric vehicle,” Hansen said.

Wide Range of Solutions for an Innovative Car Concept

Another high-performance plastic from BASF can be found in the rear armrests and the interior floor. Infinergy®, an expanded thermoplastic polyurethane (TPU), is also used in running shoes and sports flooring. In oli, the material provides a pleasant yet stable surface in armrests and floors. Additionally, a special coating is applied to ensure an extra-long life span. The water-based NovaCoat-P coating is ideal for protecting soft substrates against abrasion, UV radiation, dirt, and chemicals. And because the flooring is waterproof, it can be easily cleaned with water. 

The weight of the vehicle exterior was also considerably reduced, while at the same time increasing stability and durability. The hood, roof, and trunk are made of panels combining the Elastoflex® polyurethane system and the Elastocoat® spray paint system. Thanks to the honeycomb sandwich structure, these panels are so stable that you can even stand on them. Used for coating the car body, R-M® AGILIS® is another BASF product that provides greater sustainability. The water-based coating has a very low content of volatile organic compounds. BASF CathoGuard® 800 electrocoat, which protects the battery housing from corrosion, contributes to further resource savings. It stands out for its high performance and eco-friendliness as it is tin/HAPs-free and with low solvent content.


For more information, visit: www.basf.com.

KEYWORDS: Automotive Coatings

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • pci1022-Kinaltek-Lead-1170.jpg

    A Novel Pigment Production Technology

    Following an extensive R&D program that demonstrated...
    Paint and Coating Pigments
    By: Jawad Haidar and Nitin Soni
  • pci global top 10

    2025 Global Top 10: Top Paint and Coatings Companies

    The following is PCI’s annual ranking of the top 10...
    Global Top 10 and PCI 25
    By: Courtney Bassett
  • 2025 pci 25

    2025 PCI 25: Top Paint and Coatings Companies

    PCI's annual ranking of the top 25 North American paint...
    Global Top 10 and PCI 25
    By: Courtney Bassett
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine
  • Newsletters
  • Online Registration
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the PCI audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of PCI or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • colorful building exterior
    Sponsored byDow

    Insights into Exterior Architectural Coating Degradation: Bridging Accelerated and Natural Weathering

  • digital pigments
    Sponsored bySiltech

    The Fourth Dimension of Silicon: Siltech Q Resins

Popular Stories

Company News

What the AkzoNobel–Axalta Merger Means for the Future of Coatings

AkzoNobel and Axalta Headquarters

AkzoNobel and Axalta Announce $25 Billion Merger

Wacker logo

WACKER Plans More Than 1,500 Job Cuts



PCI Buyers Guide

Submit a Request for Proposal (RFP) to suppliers of your choice with details on what you need with a click of a button

Start your RFP

Browse our Buyers Guide for manufacturers and distributors of all types of coatings products and much more!

Find Suppliers

Events

September 4, 2025

N-Butylpyrrolidone (NBP) as a Green Solvent to Replace N-Methylpyrrolidone (NMP) in Industrial Coating Applications

ON DEMAND: EPA published a regulation proposal around N-methylpyrrolidone (NMP) in June 2024 to ban or limit NMP in many applications, such as paints and coatings and their removers. N-butylpyrrolidone (NBP) is a powerful and versatile solvent for a variety of industries looking for alternatives to substance of very high concern (SVHC)-listed solvents.

March 24, 2026

The Manufacturing & Automation eXchange (MAX)

MAX presents a rare opportunity to observe the full scope of manufacturing in one environment. From systems integration and materials handling to automation, quality, safety, and packaging, each discipline is represented through live, operational displays. By experiencing these technologies side by side, as they are on actual production floors, attendees gain a grounded understanding of how manufacturing functions align, overlap, and evolve in practice.

View All Submit An Event

Poll

Longest-running laboratory experiment

What is the longest-running laboratory experiment?
View Results Poll Archive

Products

Automotive Paints and Coatings, 2nd Edition

Automotive Paints and Coatings, 2nd Edition

Now in its second edition and still the only book of its kind, this is an authoritative treatment of all stages of the coating process.

See More Products
pci voices from the top ebook

PCI webinar

Related Articles

  • BASF concept car color feature

    BASF Develops Color for Shanghai General Motors Concept Car

    See More
  • Innovative, i-flow Concept Car Introduced

    See More
  • NEWS

    BASF Develops Color for Volkswagen SUV Concept

    See More

Related Products

See More Products
  • November 21, 2024

  • November 21, 2024

See More Products

Related Directories

  • BASF Corp., Dispersions & Resins

    BASF offers the widest portfolio of raw materials for the coatings industry, including resins, latex, specialty additives, dispersants and stabilizers.
  • BASF Corp., Dispersions, Resins & Additives

    BASF offers a strong portfolio of industry-leading additives for the Coatings Industry to deliver eco-efficient solutions that meet performance requirements. The BASF Performance and Formulation additives portfolio encompasses a technology base of dispersing agents, wetting agents and surface modifiers, defoamers, rheology modifiers, film forming agents, antioxidants, light stabilizers and UV absorbers.
×

Keep the info flowing with our eNewsletters!

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
    • Manufacturing Division
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey & Sample
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Youtube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing