Dunn-Edwards Corporation has announced its 2023 Color of the Year as Terra Rosa (DE5096), a scorched-earth, approachable hue with rosy pink tones and a touch of terra-cotta. Its grounding, quiet comfort encourages a life filled with joy. Led by color expert and stylist Sara McLean, Dunn-Edwards takes on an extensive anthropological study of color to annually identify a Color of the Year that is predictive and forward-thinking of the year ahead and beyond.

Drawing inspiration from modern fashion, lifestyle, and culture, Terra Rosa was selected as a refreshing neutral update to browns and burgundies that projects strength and vitality. A medium chroma, the cinnamon rose hue is positive and joyful, reflecting confidence, creativity, and coziness.

“We’ve moved from an introspection of behaviors to empowerment and action, independence, and self-reliance. We’re putting health and wellbeing first, making time for escapism and embracing nostalgia,” said McLean. “In everyday life, this comes through as an appreciation of simple pleasures and a concerted effort to engage in more positive interactions amid the global chaos we experience day to day. This translates to design through lush, sophisticated touches with equal parts prettiness and drama.” 

Terra Rosa is represented in the Life in Poetry color palette within the 2023 color and design trends identified by Dunn-Edwards. The Life in Poetry palette is equivalent to a vacation that lasts all year long, embracing a relaxed summertime lifestyle, cherishing imperfections, and creating a cheerful, nostalgic retreat.

Dunn-Edwards names a Color of the Year to inspire and encourage professionals and consumers to embrace creativity. Terra Rosa is one of 2,006 colors in the brand’s designer-preferred Perfect Palette® color system. Backed by a team of category experts, Dunn-Edwards provides a range of tools and sampling opportunities to aid customers in color and product selection.

For more information, visit: www.dunnedwards.com.