For over 200 years, AkzoNobel has provided the world’s leading manufacturers of cabinetry, furniture, flooring, and building products with industrial wood finishes to beautify and protect their products. AkzoNobel identifies color trends and translates them into relevant color palettes and products that meet customers’ needs. The coatings are designed to offer protection of wooden home features to ensure the beauty lasts. The translation into color and texture trends, via trend research, happens in the global design and color center in High Point, North Carolina. In collaboration with customers in furniture, cabinetry, flooring, and building products, they create unique, complementary aesthetic wood coating finishes.
Many customers are concerned with aesthetics, and scratch and stain resistance. They also want to reduce their total cost of ownership; this means purchasing products that can remove process or costly labor steps while increasing their overall production capacity, therefore reducing costs. Some customers are opting for more sustainable coatings and are actively looking for wood coatings to provide products with outstanding protection and unrivalled beauty alongside environmental benefits.