HGTV Home by Sherwin-Williams recently unveiled its 2023 Color Collection of the Year and the distinguished 2023 Color of the Year. The designer-inspired Vintage Homestead Color Collection of the Year includes 10 reviving and comfortable colors that are influenced by heritage and romance, crafting a look that is familiar in an individualistic way. 

The senior color designer for HGTV Home by Sherwin-Williams works with a team of color experts to keep a tab on global lifestyle trends that expand beyond the coatings industry and into everyday culture. When it is time to compile colors for the Color Collection of the Year, the team takes these trends and translates them into color inspiration for customers. At HGTV Home by Sherwin-Williams, the Color Collections are a differentiator as they work together in any combination, giving customers easy-to-achieve premium looks as seen on HGTV. These designer-inspired color palettes were developed to help take the guesswork out of coordinating colors throughout the home. Beyond paint color selection, customers can have confidence that they will have room-to-room harmony between color, materials, furnishings, and décor by using the Color Collections. With a variety of Color Collections, customers can pick the perfectly curated palette that reflects their personal style.

More recently, a team of color experts noticed a trend of customers finding contentment in slowing down and enjoying the simpler things in life. This was part of the inspiration for the 2023 Color Collection of the Year, Vintage Homestead. The Collection is all about living through the comfort of the home, the romance of rural lifestyles, and the nostalgia from far-off times. With the latest Collection, HGTV Home is looking to celebrate the past, present, and future in an individualistic way. 

As consumer behavior has recently shifted, there has been a resurgence of the romanticism movement, with customers leaving behind bigger cities for rural communities. Consumers are looking to reinforce their sense of community and family, placing an importance on emotions, freedom, and slow living. 

Seeking to live a life with purpose is translating into home design, with customers slowing down to live a more meaningful life. From reviving design elements from the past with mixed patterns to classic shapes combined with vintage décor, the company is recreating nostalgic design trends. Customers are rediscovering the meaning of home by mixing and matching colors and designs from the past. Furniture embraces traditional and classic shapes with prints, patterns, light fixtures, and accent chairs that feel retro and slightly mid-century influenced. Interior design is beginning to mix eras, with traditional furniture and patterns with retro shapes. Mixing patterns gives a cozy cottage feel, and modern shapes redefine what feels modern and comfortable. 

There is an increased interest in biophilic design for homes and having a connection to the outdoors by bringing colors and elements of the outdoors in. That need for the connection is getting a direct translation into our home design. Charming homes are getting sleek and modern large windows and a large outdoor patio to expand the home’s footprint. Customers are looking to bring the outdoors in and extend the living space outside of walls. Shades of sage, like Austere Gray and Pewter Green, tap into a need to feel connected to nature, making a smooth transition between interior rooms and outdoors with a seamless palette to complement the kitchen, patio and beyond.

Color is communicating a new sense of hope. Soothing neutrals like Natural Linen, Cool Beige, and Hot Cocoa bring neutral tonal depth to a space. Deep dusky Poetry Plum and the modern mauve of Glamour feel botanical and romantic, and accented with the moody blue-gray of Wall Street embraces the new comfort in a home. A warm entryway is the key to welcoming guests from the minute they open the door. Colors like Hot Cocoa and Restrained Gold are naturally sun-kissed shades that bring in warmth while maintaining neutrality to bring comfort. 

Darkroom, the 2023 Color of the Year, is a dimensional black with a purple undertone, inspired by a need to craft a comfortable home that is elegant and romantic. This alluring shade is classic for the heritage interiors yet modernly retro for the throwback-inspired aesthetic. A new neutral perfect for both the inside and exteriors, Darkroom embodies alluring qualities that allow it to pair perfectly with all the colors from the Vintage Homestead Color Collection of the Year. Customers are using Darkroom as an all-over wall color– embracing a room’s charm and elevating a space, all while making a room feel comfortable and cozy.  Dimensional black is a classic color for kitchen islands, creating a grounding focal point. Customers can also add interest and character to spaces that can be overlooked like an entry staircase or window mullions, accentuating the charm of a home. 

HGTV Home by Sherwin-Williams offers several design tools to help customers customize their space with high-quality paints combined with the design expertise of HGTV. In addition to the Color Collections that make picking colors a seamless process, they also have a color visualizer tool and offer free paint chip ordering. Through the color visualizer tool, customers can try out any color on a virtual wall or upload their own photos for a more realistic view of the colors. Through our free paint chip ordering program, customers can visit hgtvhomebysherwinwilliams.com to get up to 10 free paint chips delivered straight to their door, or by visiting their local Lowe’s. After selecting up to 10 colors, it is recommended that customers pick up a paint sample to see how lighting, accessories, and existing color affect their space. HGTV Home by Sherwim-Williams offers more than 900 unique colors overall.