Inflation Affects Paint Prices, as More Consumers Become Do-It-Yourselfers
Despite the average price of a gallon of paint increasing nearly $3 a gallon in the past year, overall paint satisfaction has held steady, according to a J.D. Power 2023 U.S. Paint Satisfaction Study. Additionally, the percentage of paint customers applying their own interior paint has increased to 70%, up from 65% in 2022.
“As more homeowners take on their own painting projects, the increased costs make the quality of the paint that much more important,” said Christina Cooley, Senior Director of the Home and Retail Intelligence practice at J.D. Power. “95% of respondents indicated they experienced no problems or defects, showing that from ease of application to long-lasting beautiful color, paint brands and retailers are delivering high-value products and excellent customer support.”