Glidden Paint by PPG Becomes Walmart’s Primary Paint Brand
Courtesy of PPG.
PPG announced that GLIDDEN® paint by PPG will become the primary paint brand at Walmart. The multiyear agreement significantly expands PPG’s current relationship with Walmart, providing shoppers with a well-recognized, high quality, and convenient do-it-yourself (DIY) paint and stain assortment.
“We’re incredibly excited to bring the high-quality Glidden product lineup to Walmart,” said Jaime Irick, PPG Vice President, Architectural Coatings, U.S. and Canada. “We’re confident that this expanded offering gives customers breadth and flexibility, and will make shopping for paint and woodcare an excellent experience for the Walmart customer.”
Beginning in April, Walmart customers at more than 3,800 stores in the U.S. can shop the new, expanded lineup of GLIDDEN GRAB-N-GO® ready-to-use paint options available in 25 premixed, top-selling colors. For DIYers looking for customization, a curated palette featuring 132 of Glidden paint’s in-demand colors can also be tinted in the Glidden product of their choice, giving shoppers the perfect amount of the most popular options. Both interior and exterior paint will be available in premixed and customizable options.
“We are thrilled to expand our partnership with the Glidden brand and offer our customers a high quality product with the convenience and accessibility they’ve come to know and expect from Walmart,” said Joey Huerta, vice president, merchandising – Walmart U.S. “I know all of our customers – from the experienced DIY’ers to those who are trying out their first project – will really love the innovation and simplicity of their shopping experience.”
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