All around the world and across industries, businesses are called to be more sustainable, green, and clean. Hence, companies are increasingly required to balance economic, social, and environmental considerations to ensure a better quality of life for current and future generations.
Amidst this push for sustainability, the paint and coatings industry may face some challenges due to the environmental and health impacts of some of the chemicals commonly used in its products. However, the market now provides natural, sustainable options that can even enhance physical and mechanical properties of coating formulations. These alternatives include bio-based binders, biodegradable texturizers, recycled content, and natural pigments.