AkzoNobel has announced Sweet Embrace™ as its color of the year. The pastel pink shade, inspired by soft feathers and evening clouds, represents calm and welcoming spaces.
The color reflects extensive research into global, social, design, and consumer trends for 2024 which found that, in times of uncertainty, feeling a sense of belonging, feeling calm, and feeling joy, have become increasingly more important. Identified by in-house paints and coatings color experts and international design professionals, these three trends will influence how we live in the coming year.