Painting & Coating Industry (PCI) logo Powder coating summit logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Painting & Coating Industry (PCI) logo Powder coating summit logo
  • NEWS
    • Latest News
    • Market Trends & Reports
    • Finishing News
    • Price Alerts
    • Subscribe to Newsletters
    • Global Top 10/ PCI 25
    • Weekly Featured Article
    • COATLE Word Game
  • PRODUCTS
    • Product News
    • Must See Products and Services
  • MATERIALS
    • Additives
    • Resins/Polymers
    • Pigments
    • Equipment
    • Distributors
  • TECHNOLOGIES
    • Adhesives
    • Architectural Coatings
    • Finishing Articles
    • Finishing Technologies
    • Finishing Equipment
    • Industrial Coatings
    • Nanotechnology
    • Powder Coatings
    • Solventborne
    • Special Purpose Coatings
    • Sustainability
    • UV Coatings
    • Waterborne
  • RESOURCES
    • Columns
      • Did you know?
      • Distribution Dive
      • Formulating With Mike
      • Innovation Insights
      • Powder Coating Perspectives
      • TiO2 Insider
    • Blogs
      • Editor's Viewpoint
      • Industry Insights
    • Coatings Supplier Handbook
    • Podcasts and Videos
      • COAT-IT! Podcast
      • Videos/PCI TV
    • PCI Store
    • Classifieds
    • eBooks
    • Sponsor Insights
    • White Papers
    • COATLE Word Game
  • EVENTS
    • Coatings Trends & Technologies Summit
    • Paint and Coatings Academy
    • Webinars
    • Calendar of Events
    • Lifetime Achievement Award
  • DIRECTORIES
    • Buyer's Guide
    • Equipment Directory
    • Materials Directory
  • EMAGAZINE
    • Current Issue
    • eMagazine Archive
    • China Issue Archive
    • Editorial Advisory Board
  • CONTACT
    • Contact Us
    • Advertise
    • Subscribe to eMagazine
    • Subscribe to Newsletters
  • SIGN UP!
Paint and Coating Resins & PolymersArchitectural Coatings

New Developments in Vinyl Acetate/Ethylene Emulsions

Improving Block Resistance in VAE-Only Non-Flat Paints

By Narayan K. Raman, Celanese Ltd., United States, Justin Monger, Celanese Ltd., United States, Neil Kluesener, Celanese Ltd., United States, Rajeev Farwaha, Celanese Ltd., United States, Harmin Mueller, Celanese Services Germany GmbH
GettyImages-170094599-1170x878.jpg
Getty Images
Image courtesy of phototropic, E+, via Getty Images.
October 2, 2023

Vinyl-acetate/ethylene (VAE) emulsions are cost-effective and high-performance binders widely used in low-sheen contractor paints. The hydro-plasticizing effect of water enables VAE co-polymers to exhibit significantly lower minimum film-forming temperature (MFFT) compared to acrylics and vinyl acrylics with similar glass-transition temperatures (Tg).1 As a result, VAE-based paints have lower coalescent demand compared to other binder chemistries. This unique property has enabled paint manufacturers to make high-performance, low-VOC, low-odor paints with VAE emulsions. 

However, at higher sheens (semi-gloss), the relative softness of VAE is very detrimental to the development of block resistance. Block resistance is a measure of the surface tack of the painted surface and its tendency to stick to each other when contacted. At higher sheens, VAE-based paints tend to stick to each other, resulting in tearing or peeling upon separation.2 Since higher sheen paints are often used to paint window and door trims, high block resistance is critical to maintain film integrity when opening windows and doors. Also, the higher surface tack makes VAE-based higher sheen paints prone to dirt pickup. Typically trim paints are expected to have room temperature block resistance rating above 5, indicating that the paint film has slight surface tack, but does not stick to each other. 

Several strategies have been used in the past to increase block resistance of VAE paints:

  1. Blending with higher Tg acrylics;3
  2. Raising Tg  to make VAE harder;
  3. Changing the morphology of VAE by introducing small hard hydrophobic domains in the VAE matrix.4 

While each of these strategies did increase the block resistance, it always came at the expense of significant reduction in scrub resistance. Tsang et.al., found that all the above strategies increased block resistance compared to conventional VAE on an average by a factor 2-3, but reduced average scrub resistance by more than 60%.2 

In this article, we describe a new higher-block-resistance VAE under development that significantly minimizes the trade off between block resistance and scrub resistance in VAE-only paints. Additionally, this new VAE continues to maintain high scrub resistance even in low-sheen paints, enabling the formulator to use a single-VAE binder across all sheens. 

 

Experimental

The VAE latexes used were acquired from Celanese Corporation, and their physical properties are shown in Table 1. The VAEs used in this study have different solids, compositions, and morphologies but similar Tg’s and MFFT’s. 

TABLE 1 ǀ Physical properties of VAEs used in this study.

 Celanese Table 1.jpg

Paint Formulations

The VAE latexes were evaluated in semi-gloss formulations [27-29% pigment volume concentration (PVC) and 40% volume solids] and thickened with either hydrophobically modified alkali swellable (HASE) or hydrophobically modified ethoxylated urethane (HEUR) thickeners, respectively. They were also tested in a flat formulation (55% PVC and 40% volume solids) with an HASE thickener. The formulations are shown in Table 2. Block resistance and scrub resistance were tested according to ASTM D-4946 and ASTM D-2486, respectively. These are generic formulations primarily designed to elucidate the relationship between block and scrub resistance in VAE-only paints. These formulations can be optimized for other properties such as adhesion and stain resistance by careful choice of ingredients.

TABLE 2 ǀ Paint formulations used in this study.

 Celanese Table 2.jpg

Results and Discussion

The 1-day and 7-day room temperature block results of semi-gloss paints made with VAE-C and VAE-1 before and after the addition of opaque polymer are shown in Figure 1. The 7-day block resistance significantly improved with VAE-C, even without the addition of opaque polymer. With opaque polymer addition, the 7-day block of VAE-C was around 6, indicating a paint film with low surface tack that does not seal with other surfaces, meeting the typical performance requirement of trim paints. The 1-day block of both VAE’s were lower. This is likely attributable to the softnes of the paint surface due to presence of the coalescent as the paint film has not yet coalesced or dried completely. The block ratings for both VAE’s at 50 ⁰C were essentially 0, as the paint surfaces stuck to each other and were completely inseparable. 

FIGURE 1 ǀ Room temperature block resistance of semi-gloss paints with HASE thickener, without and with opaque polymer.

Celanese Figure 1.jpg

Durability of a paint to abrasive scrub media is often used as a measure of paint quality. VAE paints, in general, show excellent scrubbability compared to acrylics and vinyl acryics due to their toughness and elasticity. Since block and scrub resistance are typically inversly correlated, it is important that strategies for increasing block resistance do not reduce scrub resistance significantly, reducing the overall quality of paint. Scrub resistance results of semi-gloss paints made with HASE thickener before and after adding opaque polymer are shown in Figure 2. The scrub resistance of higher-blocking VAE-C was about 60% of the VAE-1 control before the addition of opaque polymer, and it decreased slightly to about 55% after opaque polymer addition. While the scrub resistance of VAE-C is measurably lower compared to VAE-1, it is still higher than VAE/acrylic blends and harder VAEs made with previous strategies. 

FIGURE 2 ǀ Scrub resistance of semi-gloss paints with HASE thickener, without and with opaque polymer.

Celanese Figure 2.jpg

The higher-block VAE was also tested in another semi-gloss formulation with HEUR thickeners after 1 day and 7 days, respectively. Figure 3 shows the room temperature and 50 ⁰C block resistance of VAEs without any opaque polymer addition after 1-day and 7-days curing. At room temperature, the block resistance of VAE-C was consistently higher, both after 1-day and 7-days drying, with the 7-day sample showing only minimal tack and no sealing. As expected, the 50 ⁰C block resistance was somewhat lower with VAE-C showing the 7-day block around 5. Neither VAE-C nor VAE-1 showed measurable block at 50 ⁰C after 1 day. Presumably, higher temperature and shorter curing time after 1 day made the VAE surface very tacky, giving significantly lower block values for both. Scrub resistance of VAE-C in the semi-gloss paint with HEUR thickener was around 70% of VAE-1 control (Figure 4). Consistent with the observation made in the semi-gloss HASE formulation, the trade off between scrub and block resistance is somewhat minimized in the semi-gloss HEUR formulation also with VAE-C.

FIGURE 3 ǀ Room temperature and 50 ⁰C block resistance of semi-gloss paints with HEUR thickener after 1 day and 7 days, respectively. 

Celanese Figure 3.jpg

FIGURE 4 ǀ Scrub resistance of semi-gloss paints with HEUR thickener.

Celanese Figure 4.jpg

Having to use multiple binders in a formulation increases the logistical complexity for the formulator and can be a source of error. Also, paint manufacturers often cannot afford to deploy more than one storage tank for each binder chemistry. So it is vitally important that the performance of higher-block VAE is consistent across all sheens, including lower sheens such as flat paint. Figure 5 compares the scrub resistance of VAE-C against control, VAE-1 in a 55% PVC flat formulation. VAE-C continues to maintain about 65% of the control scrubs in flat formulation, also. From the above data it is clear that VAE-C shows consistently minimal trade-off between block and scrub resistance across semi-gloss to flat sheens. 

FIGURE 5 ǀ Scrub resistance of VAE in 55% PVC flat formulation.

Celanese Figure 5.jpg

Conclusions

VAE emulsions show outstanding scrub resistance in paints, but at higher sheens, the surface tack of VAE prevents the development of block resistance. We have demonstrated that the strategies we have used to improve VAE block resistance in higher-sheen paints have come at a relatively lower penalty for scrub resistance compared to previous approaches described in the literature. It appears that our approach is striking the right balance between increasing surface hardness of the film that boosts block resistance, while minimally reducing toughness and elasticity of the latex film that contributes to lowering scrub resistance. 

References

  1. Krieger, S.; Petri, H. Soft Vinyl-Acetate/Ethylene Emulsions for High-Performance, Environmentally Friendly Interior Paints. European Coatings Journal 2007, 44-48.
  2. Tsang, M.; Raman, N.; Martin, J.; Carter, B.; Farwaha, R.; Wenzel, K.; Mueller, H. Technology Advancement to Enhance Versatility of VAE in Architectural Paint. American Coatings Conference 2018.
  3. Wu, W.; Olesen, K.; Miner II, A.; Schneider, J. Blending Vinyl-Acetate/Ethylene and Acrylic Latexes to Achieve Targeted Performance Properties. JCT Coatings Technology 2007, 44-52.
  4. Farwaha, R.; Krieger, S.; Gohr, K.; Petri, H.; Fichtner, T.; Rumrich, S. New Developments in Vinyl Acetate-Ethylene (VAE) Co-Polymers for Use in Architectural Coatings, Coatings Tech 2012.
KEYWORDS: block resistance

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • pci1022-Kinaltek-Lead-1170.jpg

    A Novel Pigment Production Technology

    Following an extensive R&D program that demonstrated...
    Paint and Coating Pigments
    By: Jawad Haidar and Nitin Soni
  • pci global top 10

    2025 Global Top 10: Top Paint and Coatings Companies

    The following is PCI’s annual ranking of the top 10...
    Global Top 10 and PCI 25
    By: Courtney Bassett
  • 2025 pci 25

    2025 PCI 25: Top Paint and Coatings Companies

    PCI's annual ranking of the top 25 North American paint...
    Global Top 10 and PCI 25
    By: Courtney Bassett
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine
  • Newsletters
  • Online Registration
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the PCI audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of PCI or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • colorful building exterior
    Sponsored byDow

    Insights into Exterior Architectural Coating Degradation: Bridging Accelerated and Natural Weathering

  • digital pigments
    Sponsored bySiltech

    The Fourth Dimension of Silicon: Siltech Q Resins

Popular Stories

Company News

What the AkzoNobel–Axalta Merger Means for the Future of Coatings

AkzoNobel and Axalta Headquarters

AkzoNobel and Axalta Announce $25 Billion Merger

Wacker logo

WACKER Plans More Than 1,500 Job Cuts

pci academy

PCI Buyers Guide

Submit a Request for Proposal (RFP) to suppliers of your choice with details on what you need with a click of a button

Start your RFP

Browse our Buyers Guide for manufacturers and distributors of all types of coatings products and much more!

Find Suppliers

Events

September 4, 2025

N-Butylpyrrolidone (NBP) as a Green Solvent to Replace N-Methylpyrrolidone (NMP) in Industrial Coating Applications

ON DEMAND: EPA published a regulation proposal around N-methylpyrrolidone (NMP) in June 2024 to ban or limit NMP in many applications, such as paints and coatings and their removers. N-butylpyrrolidone (NBP) is a powerful and versatile solvent for a variety of industries looking for alternatives to substance of very high concern (SVHC)-listed solvents.

March 24, 2026

The Manufacturing & Automation eXchange (MAX)

MAX presents a rare opportunity to observe the full scope of manufacturing in one environment. From systems integration and materials handling to automation, quality, safety, and packaging, each discipline is represented through live, operational displays. By experiencing these technologies side by side, as they are on actual production floors, attendees gain a grounded understanding of how manufacturing functions align, overlap, and evolve in practice.

View All Submit An Event

Poll

Longest-running laboratory experiment

What is the longest-running laboratory experiment?
View Results Poll Archive

Products

Automotive Paints and Coatings, 2nd Edition

Automotive Paints and Coatings, 2nd Edition

Now in its second edition and still the only book of its kind, this is an authoritative treatment of all stages of the coating process.

See More Products
pci case ebook

PCI webinar

Related Articles

  • Price Alerts

    WACKER POLYMERS to Raise Prices for Vinyl Acetate-Based Dispersions

    See More
  • The Next Generation of Vinyl Chloride-Vinyl Acetate Copolymers

    The Next Generation of Vinyl Chloride-Vinyl Acetate Copolymers

    See More
  • Dow Increases Price of Oxygenated Solvents/Vinyl Acetate Monomers

    See More

Related Products

See More Products
  • smart coatings.jpg

    Smart Coatings Fundamentals, Developments, and Applications

  • durability.jpg

    Increasing the Durability of Paint and Varnish Coatings in Building Products and Construction 1st Edition

See More Products
×

Keep the info flowing with our eNewsletters!

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
    • Manufacturing Division
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey & Sample
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Youtube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing