Sherwin-Williams Reveals Its 2024 Color of the Year - Upward SW 6239
Sherwin-Williams introduces its 2024 Color of the Year Upward SW 6239, a breezy and blissful shade of blue that evokes the ever-present sense of peace found when slowing down, taking a breath and allowing the mind to clear.
“Upward SW 6239 represents the gentle forward momentum in all of our lives,” said Sue Wadden, Director of Color Marketing at Sherwin-Williams. “It brings to life that carefree, sunny day energy that elicits a notion of contentment and peace. With this color, we invite our consumers to take a pause and infuse a new sense of ease and possibility into their spaces – one that doesn’t overwhelm, but rather establishes meditation and tranquility.”