The Holy Grail of product development combines cost savings and improved product performance. Recently, considerable development work has been conducted to demonstrate the enhanced performance and improved economics associated with new and novel white pigment offerings. In this article, we will highlight a new white pigment that is showing great promise at reducing the amount of titanium dioxide needed to formulate cool roof coatings while enhancing performance, processability, and affordability.
Reliable global supply chains of key ingredients have become brittle and broken by competing tariffs, recurring virus outbreaks, and even by war. This has definitely been the case for the supply of titanium dioxide (TiO2), which is used in numerous applications from sunscreen and paint, to countertops and paper applications, and cool roof coatings. Even though this extremely important global commodity is serviced by several multi-billion-dollar manufacturers, the supply of titanium dioxide has become volatile over the last few years, resulting in more supply uncertainty and instability in pricing.