ACA Announces Keynote Speaker for 2024 American Coatings Conference
The American Coatings Association (ACA), in partnership with Vincentz Network (VN), announced that Robert Roop, Ph.D., senior vice president and chief technology officer at Axalta Coating Systems, will provide the keynote address at the 2024 American Coatings Conference. This coatings industry technology forum will take place from April 30 to May 2, 2024, at the Indiana Convention Center in Indianapolis, Indiana, held concurrently with the American Coatings Show (ACS).
Roop’s keynote address will explore the shift in coatings innovation focus. In the past, innovation was driven primarily by the need for improved performance (durability, cure rates, consumption, etc.) while meeting regulatory compliance. In the future, innovation will be heavily focused on improved sustainability, driven by societal demands.