BASF Releases 2023 Color Report for Automotive OEM Coatings
In trend research released last fall, BASF stated that the traditional automotive color wheel was going through a transformation. The recently released 2023 BASF Color Report for Automotive OEM Coatings provides hard data to back up that trend.
Achromatic colors, which have always formed the foundation of automotive color, are experiencing a significant shift. While white continues to hold its position as the most popular color for light passenger vehicles, it has seen a notable decrease in market share. In contrast, black has surged in popularity, gaining market share at the expense of white.