Sherwin-Williams Launches “The Loneliest Color™” with Dapper Dan as Creative Director
Believing that the beauty of a color is not determined by its popularity alone, Sherwin-Williams is reframing its focus to celebrate the uniqueness and value of every hue - even the ones that may often be overlooked. Over the last 14 years, Sherwin-Williams has annually designated a highly anticipated Color of the Year, designed to inspire color confidence in consumers and brands as they embark on design projects, decipher fashion trends, identify their unique styles, and more. Today, the brand launches a first-ever color story that rediscovers the beauty of color and spotlights the most overlooked, least tinted and albeit least popular color: The Loneliest Color™.
Kingdom Gold SW 6698, a luminous hue that under pressure, emerges refined and stunning, embraces transformation as The Loneliest Color™. Timeless and uniquely set apart by its green undertones and high saturation, Kingdom Gold SW 6698 holds a radiant energy that connects the color to notions of abundance, nourishment, and the culmination of hard work. Embodying the spirit of The Loneliest Color™, Harlem couturier Dapper Dan will embark upon his premiere role as Creative Director of The Loneliest Color™ by Sherwin-Williams. Once overlooked and criticized by the fashion world, Dapper Dan relied on his individuality, personality, craft, and creativity to break the rules and forge his own path that defied all odds. Now revered as a design visionary and fashion industry treasure, Dapper Dan has lent his creative vision to reimagine Kingdom Gold SW 6698 through a collection of wearable art pieces in partnership with Sue Wadden, Sherwin-Williams Director of Color Marketing.