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Company NewsFinishing News

Benjamin Moore Partners with Make-A-Wish to Support Room Makeovers

No. 6 Benjamin Moore & Co.
Courtesy of Benjamin Moore

Image courtesy of Benjamin Moore.

May 5, 2025

Benjamin Moore announced a new national corporate partnership with Make-A-Wish to support room makeovers for children with critical illnesses. Over the two-year partnership, the company will contribute $300,000 in funding, paint, supplies, and volunteer support to help grant wishes across North America.

Room transformations—ranging from bedrooms to sensory spaces—remain among the most requested wishes. Benjamin Moore aims to enhance these experiences by engaging its professional painter network, interior designers, independent retailers, and employee volunteers.

“Benjamin Moore is honored to collaborate with Make-A-Wish in granting lifechanging wishes for children fighting critical illnesses,” said Rachel Willard-Chang, senior manager, engagement, inclusion and social impact at Benjamin Moore.

Since January, the company has helped fulfill more than 20 wishes, including one for Addalynn, age 9, whose backyard was transformed into a schoolhouse retreat. The collaboration also includes co-branded stir sticks at select retailers and shared digital content to encourage customer engagement.

The initiative supports Make-A-Wish’s “WishMakers Wanted” campaign during World Wish Month, which calls on individuals to help bring joy to eligible children nationwide.

Learn more about the partnership at www.benjaminmoore.com.

KEYWORDS: community outreach strategic partnerships

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