The PPG Global Design and Color Marketing Team developed 110 new concept colors for consideration by automotive designers for the 2009-2010 model years. The colors were recently unveiled to automakers as part of PPG's annual color show.
The PPG Global Design and Color Marketing Team - which consists of colorists in North America, South America, Germany, Italy, Japan, South Korea, China, Malaysia, India and Australia - developed 110 new concept colors for consideration by automotive designers for the 2009-2010 model years. The colors were recently unveiled to automakers as part of PPG's annual color show.
"In addition to blue, the natural color family is going to be an area of growth for the automotive market," Harrington said. "This new trend is based on the consumer's desire for handcrafted-looking products that are authentic and exclusive."