Company News: ICI Paints of North America
September 20, 2000
ICI Paints of North America, Cleveland, said its Independent Dealer Division has combined two existing interior and exterior stain product lines, merging the Fuller O’Brien and Devoe wood stain lines under a dual-branded medallion logo. The combination creates the Penchrome Interior Stain and All-Weather Exterior Stain product lines. The move “focuses ICI’s resources, enabling the company to provide the support independent wood stain dealers need to compete with other distribution channels for stain products,” said Dave Maurer, senior brand manager. ICI acquired Fuller-O’Brien and Devoe Paint in 1995.