Silver Continues its Reign in Vehicle Color Popularity as Global Trends Merge
As e-commerce accelerates the flow of information and trends worldwide, DuPont is predicting speedier, “e-volutionary” change in vehicle styling and color.
This trend and the 10 most popular colors by major world region are reported in the DuPont Global Color Popularity survey for 2000. This marks the 50th year DuPont conducted the survey, which is used as a baseline for predicting colors that will sell on vehicles of the future.
“The world is shrinking fast and it no longer takes a year for a color trend to travel from New York to Paris or vice versa,” said Bob Daily, color styling and marketing manager for DuPont Herberts Automotive Systems, the OEM coatings unit of DuPont Automotive. “Today’s coatings technology also allows consumers to express their individualism without compromising product durability thanks to better pigments, improvements in metallic effects and advances in scratch- and mar-resistant clearcoats.”