The hot colors in Egypt this year include salmon and pistachio, according to Mohammed Aboul Azm, owner of decorative paint firm Egyptian Coating in Cairo. Azm, whose 50-year-old company has 125 employees, was shopping at the European Coatings show in mid-April for new product developments.
“I’m searching for technology and tinting systems for decorative paint,” Azm says. In Egypt, he adds, “People are interested in new colors and they prefer them as ready-made colors with [color] cards.” He was looking for ideas on how best to meet this demand.