MIDLAND, MI – The Dow Chemical Co. has formed a new business unit focused on the coatings market. The new unit is a result of Dow’s acquisition of Rohm and Haas and has been named Dow Coating Materials. Combining the technologies and resources of both Dow and recently acquired Rohm and Haas, the new business is the leading supplier of architectural paints and industrial coatings raw materials in the world.
“As the world’s largest and most technologically advanced developer of raw materials for the coatings industry, our primary focus is to enable the coatings innovations of both today and tomorrow,” said Luis Fernandez, the new Vice President of Dow Coating Materials. “At the same time, we understand that Dow is not the primary driving force behind innovation in this industry. Our customers, who include the premier formulators of architectural and industrial coatings in the world, understand the current and growing demands of the industry. We are here to make sure they have the raw materials and technology support they need to stay ahead of those demands.”
Dow Coating Materials provides a wide range of chemistries and support across many different product lines, including core binder technologies such as latex emulsions (acrylics, vinyl acrylics, styrene acrylics, etc), epoxies, solution vinyl resins and other polymer technologies. Additionally, the business offers a strong portfolio of rheology modifiers, including HASE, HEUR and cellulosic-based products.
The company will also leverage many other product lines within Dow to provide the best possible solution to coating formulators. These include biocides, acrylic monomers, surfactants, polyurethanes and many others.
This access to diverse products, technologies and expertise across diverse coatings applications will enable Dow Coating Materials to aggressively research new solutions and work with customers to identify the technologies they need to meet specific industry needs, such as reducing environmental impact, improving environmental durability (e.g. UV stability, corrosion resistance, dirt pickup resistance), reducing application and lifecycle costs, enabling “smart” coating functionality and many others.
“With global R&D centers around the world and access to powerful tools such as high-throughput experimentation (HTE) methods, Dow Coating Materials offers the industry a unique resource unlike any it has ever seen,” Fernandez explained.
In addition, the newly combined business assets of Dow Coating Materials provides customers access to a significantly enhanced business support network, including supply capabilities in every major geography around the globe.
For more information, visit www.dow.com/coating.