CLEVELAND - DayGlo Color Corp., a global leader in the color industry, has launched a new marketing campaign, “Color. Only Better.” The campaign includes a newly designed Web site, www.DayGlo.com, which features an interactive design center and the introduction of the company’s Brand Action Team.
The new design center is an interactive tool for brand managers and designers to see firsthand how to make color better using DayGlo products. A selection of DayGlo colors and effects are featured and can be applied to a 3D object, which users can manually rotate and view against a white or black background. Designers also have the option to give colors a boost with DayGlo’s fluorescent or create a glow-in-the-dark effect with its phosphorescent product line. In addition, users can request a sample or download a high-resolution file of the object with product and color information included.
From concept to production, DayGlo’s new Brand Action Team works with designers, brands and their suppliers in the design and development of products, packaging and media platforms. The Brand Action Team includes DayGlo’s marketing, business development and technical experts who know how to incorporate the right colors into product and packaging concepts as well as marketing platforms across all consumer touch points.