Painting & Coating Industry (PCI) logo Powder coating summit logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Painting & Coating Industry (PCI) logo Powder coating summit logo
  • NEWS
    • Latest News
    • Market Trends & Reports
    • Finishing News
    • Price Alerts
    • Subscribe to Newsletters
    • Global Top 10/ PCI 25
    • Weekly Featured Article
    • COATLE Word Game
  • PRODUCTS
    • Product News
    • Must See Products and Services
  • MATERIALS
    • Additives
    • Resins/Polymers
    • Pigments
    • Equipment
    • Distributors
  • TECHNOLOGIES
    • Adhesives
    • Architectural Coatings
    • Finishing Articles
    • Finishing Technologies
    • Finishing Equipment
    • Industrial Coatings
    • Nanotechnology
    • Powder Coatings
    • Solventborne
    • Special Purpose Coatings
    • Sustainability
    • UV Coatings
    • Waterborne
  • RESOURCES
    • Columns
      • Did you know?
      • Distribution Dive
      • Formulating With Mike
      • Innovation Insights
      • Powder Coating Perspectives
      • TiO2 Insider
    • Blogs
      • Editor's Viewpoint
      • Industry Insights
    • Coatings Supplier Handbook
    • Podcasts and Videos
      • COAT-IT! Podcast
      • Videos/PCI TV
    • PCI Store
    • Classifieds
    • eBooks
    • Sponsor Insights
    • White Papers
    • COATLE Word Game
  • EVENTS
    • Coatings Trends & Technologies Summit
    • Paint and Coatings Academy
    • Webinars
    • Calendar of Events
    • Lifetime Achievement Award
  • DIRECTORIES
    • Buyer's Guide
    • Equipment Directory
    • Materials Directory
  • EMAGAZINE
    • Current Issue
    • eMagazine Archive
    • China Issue Archive
    • Editorial Advisory Board
  • CONTACT
    • Contact Us
    • Advertise
    • Subscribe to eMagazine
    • Subscribe to Newsletters
  • SIGN UP!

Intense Sun No Challenge for NeverFade Paint

By Kathy Ziprik
December 1, 2010
Warranted to last 15 years against fading, the new NeverFade professional exterior paint is formulated with Kynar Aquatec® polyvinylidene fluoride (PVDF) to make it resistant to fading, algae, fungus, stains and abrasions. 



Located in entirely different sections of the country, Kelly Mattes and Ron Rooker have discovered they share a common need. Both painters are challenged by intense weather conditions requiring an exterior paint that can stand up to harsh sunlight without fading.

In Arizona, Mattes searched for paint that wouldn’t fade from the weeks-on-end exposure to the brutal desert sun. In Florida, Rooker needed a paint that could stand up to the salt air, sea spray, humidity and sunny days found throughout the state. One paint satisfied the needs of both painters – NeverFade™ by APV Engineered Coatings.

Warranted to last 15 years against fading, the new NeverFade professional exterior paint is formulated with Kynar Aquatec® polyvinylidene fluoride (PVDF) to make it resistant to fading, algae, fungus, stains and abrasions. The water-based paint formula has low VOCs and is eco-friendly. It resists abrasion, restricts the growth of mold and mildew, and will not pick up dirt.

NeverFade’s revolutionary 15-year warranty against fading is transferable. This makes it possible for homeowners and commercial property owners to confidently invest in the premium exterior paint knowing that the value of the NeverFade paint investment will transfer to future building owners. And, should it be proven that the paint does fade within the warranted time, the manufacturer will cover the replacement cost of the product along with paying for job-related labor costs.

“From just my first experience using NeverFade, I’d use this paint on every project if I could,” says Mattes. “After 30+ years as a painter, I was surprised and impressed with NeverFade. The paint has a creamy, rich texture and is not watery. It went on splatter-free and never made a mark on my drop cloth.”

Early in 2010, Mattes tackled the job of repainting The Plaza at Black Mountain shopping complex in Cave Creek, Arizona. Originally painted brown, the sun faded the original coating to gray – and then it simply vanished.

“The stucco exterior was bare when I arrived,” says Mattes. “I investigated paint options that would bring new life to the building and provide a long-term solution. That research led me to NeverFade. This paint is as good as or better than any paint I’ve ever used. It rolled and pushed into the stucco surface very easily with a roller pad, requiring only one coat. The covering was even and complete. NeverFade really transformed this shopping center area. The idea that it’s warranted against fading for 15 years in these extreme weather conditions is exceptional and has brought peace-of-mind to the complex owner.”

Mattes hand rolled just one coat of the custom Sahara color of NeverFade paint on the building complex that includes a hair salon, restaurant, insurance company and specialty shops. The one-man job took about 120 hours to complete, including the staining of the wood trim around the structure.

Painter and Artist

While Mattes has been painting homes throughout the country since the 1970s, his first preference is mural painting. The freelance artist specializes in landscape scenery and wildlife, creating unique focal displays on everything from privacy walls in residential yards to sides of buildings. “I was so impressed with the NeverFade paint that I plan to use it for my next mural wall in Arizona,” says Mattes. “The fact that the colors won’t fade over time and will retain their brilliance is inspiring.”

The planned mural will be created on a high-profile street in North Scottsdale. The 200-feet-wide by six-feet-high scene will depict different natural landmarks in New Mexico, California and Arizona, and will have motorcycles traveling a road throughout the different states.

“This wall mural is planned as a way to promote my company so I’m extremely particular on the paints I’ll be using,” says Mattes. “Since the big thing in the southwest these days is an explosion of color to complement the desert environment, I’ll be requesting bright, unique colors of NeverFade.”

Sunshine State

Across the country in Fort Myers, Florida, painter Ron Rooker of Ron’s Painting, applied 45 gallons of NeverFade paint to transform a home’s exterior on Sanibel Island. While the original peach color was faded and flat, the new yellow NeverFade surface shines brightly.

“After the positive experience of doing this house, NeverFade is now my top recommendation to customers,” says Rooker. “It is a premium-quality, low-VOC paint that restricts UV rays from causing fading. The great thing about NeverFade is not only the long-lasting color, but its ability to prevent algae growth and dirt pick-up, while being very easy to apply.

“As a painting contractor, this is the product my clients and I have been waiting for. In Florida, harsh UV rays and algae growth are major issues, and NeverFade is the answer. This paint supports a level of quality that is up to par with the service that I provide.” 

Rooker notes that it’s important to follow the manufacturer’s installation instructions and properly prepare the work surface before applying the paint. His crew took the time to remove loose, powdery stucco and then pressure-cleaned the entire exterior. A chalk sealer was also applied onto the stucco sidewalls.

Had he been painting over wood, Rooker would have followed the manufacturer’s guidelines to patch and sand any exposed bare wood and fill damaged areas before top-coating. When painting over aluminum or vinyl siding, it is recommended to remove powdered, oxidized surface areas with a scrubbing pad. Then, rinse thoroughly and allow to dry before top-coating. New concrete block products should be allowed to cure for at least 30 days before coating, and pre-painted block should be high-pressure washed to remove dirt, loose paint or chalking. NeverFade may also be applied to masonry/cement composite panels after loose or peeling paint is removed and the surface is pressure washed. A drying time of two days is recommended before painting, and bare spots should be primed.

Following the prep work on the Sanibel Island home, Rooker sprayed on a single coat of NeverFade paint to the sidewalls and back rolled. Two coats of semi-gloss white were applied to the porch ceilings, banding and other forms of trim to set it apart from the stucco walls.

Rooker chose an eggshell finish on the stucco walls. “It has a slightly slicker surface, so mildew won’t stick to it as readily,” he says. “Rain easily washes it clean, so there is also far less dirt retention.”

With more than 20 years painting experience, Rooker knows his customers. He believes that, in addition to benefiting homeowners, he’ll see great demand for the NeverFade paint from property managers of condo associations and town homes. Given the long life span of the paint and the substantial warranty, Rooker believes the paint will be viewed as an investment.

Showcasing Exterior Paint

Builders, contractors and professional painters will have the opportunity to view first-hand an application of NeverFade paint when they join together for the International Builders’ Show in January 2011. Organizers of The NextGen Flex Home™ show home, created on site at the Orlando Convention Center, have chosen NeverFade for the exterior of the innovative demonstration home.

“NeverFade paint perfectly complements our goal of creating a showpiece home that is built green, energy efficient and safe to resist Florida’s unique weather-related conditions,” says Paul Barnett, president of iShow, producers of the NextGen Home Experience®. “The NextGen Flex Home will be available for thousands of show attendees to view. This home is being designed to showcase flexible living spaces that can accommodate homeowners through all their life changes and cycles.” Following the trade show, The NextGen Flex Home will be donated to a national organization serving the needs of injured veterans.

Engineered to Last

Available nationwide to APV-certified contractors for use on both residential and commercial projects, NeverFade paint may be applied to vinyl siding, PVC, wood, aluminum siding, stucco, masonry, and fiber cement surfaces. Each paint order is custom made, so NeverFade is available in an unlimited number of colors.

The key component to NeverFade is Kynar Aquatec FMA, a new, water-based, low-VOC fluoropolymer developed by Arkema Inc. to deliver durability and performance similar to the company’s time-proven Kynar 500® resin-based PVDF coatings.

Well known in the architectural community since its introduction in 1965, Kynar 500 is a baked-on coating often used on metal roofs and walls. Rather than requiring high-temperature factory baking, however, coatings based on new Kynar Aquatec FMA emulsions cure at ambient temperatures, meaning they can be field applied to a variety of substrates including metal, concrete, PVC and wood. NeverFade is the first house paint to incorporate the new fluoropolymer in its formulation.

For more information, visit www.apvcoatings.com.

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

APV Coatings, Akron, OH

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • pci1022-Kinaltek-Lead-1170.jpg

    A Novel Pigment Production Technology

    Following an extensive R&D program that demonstrated...
    Paint and Coating Pigments
    By: Jawad Haidar and Nitin Soni
  • pci global top 10

    2025 Global Top 10: Top Paint and Coatings Companies

    The following is PCI’s annual ranking of the top 10...
    Global Top 10 and PCI 25
    By: Courtney Bassett
  • 2025 pci 25

    2025 PCI 25: Top Paint and Coatings Companies

    PCI's annual ranking of the top 25 North American paint...
    Paint and Coating Market Reports
    By: Courtney Bassett
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine
  • Newsletters
  • Online Registration
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the PCI audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of PCI or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • colorful building exterior
    Sponsored byDow

    Insights into Exterior Architectural Coating Degradation: Bridging Accelerated and Natural Weathering

  • digital pigments
    Sponsored bySiltech

    The Fourth Dimension of Silicon: Siltech Q Resins

Popular Stories

Company News

What the AkzoNobel–Axalta Merger Means for the Future of Coatings

AkzoNobel and Axalta Headquarters

AkzoNobel and Axalta Announce $25 Billion Merger

Wacker logo

WACKER Plans More Than 1,500 Job Cuts



PCI Buyers Guide

Submit a Request for Proposal (RFP) to suppliers of your choice with details on what you need with a click of a button

Start your RFP

Browse our Buyers Guide for manufacturers and distributors of all types of coatings products and much more!

Find Suppliers

Events

September 4, 2025

N-Butylpyrrolidone (NBP) as a Green Solvent to Replace N-Methylpyrrolidone (NMP) in Industrial Coating Applications

ON DEMAND: EPA published a regulation proposal around N-methylpyrrolidone (NMP) in June 2024 to ban or limit NMP in many applications, such as paints and coatings and their removers. N-butylpyrrolidone (NBP) is a powerful and versatile solvent for a variety of industries looking for alternatives to substance of very high concern (SVHC)-listed solvents.

March 24, 2026

The Manufacturing & Automation eXchange (MAX)

MAX presents a rare opportunity to observe the full scope of manufacturing in one environment. From systems integration and materials handling to automation, quality, safety, and packaging, each discipline is represented through live, operational displays. By experiencing these technologies side by side, as they are on actual production floors, attendees gain a grounded understanding of how manufacturing functions align, overlap, and evolve in practice.

View All Submit An Event

Poll

Longest-running laboratory experiment

What is the longest-running laboratory experiment?
View Results Poll Archive

Products

Automotive Paints and Coatings, 2nd Edition

Automotive Paints and Coatings, 2nd Edition

Now in its second edition and still the only book of its kind, this is an authoritative treatment of all stages of the coating process.

See More Products
pci voices from the top ebook

PCI webinar

Related Articles

  • Graphic depicting the Paint The Future India challenge

    AkzoNobel Announces Paint the Future Startup Challenge for India

    See More
  • AkzoNobel Paint the Future

    AkzoNobel Launches Paint the Future Challenge in China

    See More
  • 2021 Paint the Future

    AkzoNobel Launches 2021 Paint the Future Challenge

    See More

Related Directories

  • SUN POLYMERS International Inc.

    Sun Polymers manufactures and supplies specialty resins, curing agents, and additives for powder coatings. Sun Polymers provides polyester resins to powder coating manufacturers in a manner that is wide ranging, consistent in quality, and environmentally friendly. Sun Polymers also sells resins manufactured by our parent company, Chan Sieh Enterprises, including a wide range of acrylics, waterborne, and solvent borne resins.
  • SUN POLYMERS International Inc.

    Sun Polymers manufactures and supplies specialty resins, curing agents, and additives for powder coatings. Sun Polymers provides polyester resins to powder coating manufacturers in a manner that is wide ranging, consistent in quality, and environmentally friendly. Sun Polymers also sells resins manufactured by our parent company, Chan Sieh Enterprises, including a wide range of acrylics, waterborne, and solvent borne resins.
×

Keep the info flowing with our eNewsletters!

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
    • Manufacturing Division
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey & Sample
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Youtube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing