Compared with natural grain woods, powder coating for the engineered-woods (MDF and HDF) market at this point appears to have the most potential for growth. Due to the benefit of a homogeneous structure, MDF is an ideal substrate for powder coating, resulting in a high-quality finish that has been achieved in practice and in production. This portion of the wood-coating market easily has the potential to be as large as today's metal-coating market.
Specific MDF user markets that have been penetrated successfully to date are office (and institutional) furniture manufacturers, producers of store fixtures and displays, and kitchen-cabinet manufacturers.