KANSAS CITY, MO - Polyurea.com, a website dedicated to the polyurea coatings and linings industry, was recently purchased by Sector Media Strategies LLC (SMS). SMS is an independent company originally backed by VersaFlex Inc. a leading supplier of polyurea materials and formulations. SMS was established to provide market development and support services for all companies in the polyurea industry.

"We wanted to do something good for the polyurea suppliers and contractors community, so we backed a new industry media company called Sector Media Strategies LLC. (SMS) to specialize in market development activities for the polyurea protective coatings industry. We want the whole industry to benefit, and we encourage all the polyurea community of suppliers and contractors to get involved," said David Cerchie, President of VersaFlex.

The primary mission of the new Polyurea.com will be to develop weekly news stories and job profiles of pure polyurea coatings linings and joint-fill technology. Polyurea.com will be re-launched to promote news, businesses and projects in the polyurea coatings, linings and joint-fill industries.

In addition, Polyurea.com has already set up the world's largest directory of both trained and professional polyurea applicators and contracting companies. Called the Polyurea Contractor Finder, there are already over 30 polyurea contractors signed up and many more are in talks to come on board in the next few months.