Today’s coatings market expects more from its white pigments than brightness and opacity. White pigments, such as titanium dioxide (TiO2), barium sulfate (BaSO4) and zinc sulphide, are just examples of many ingredients possible in a complex coatings formulation. As part of that formulation, concerns related to a wider array of performance requirements, process efficiencies and sustainability must be addressed.
In order to understand and follow the market demand in the context of sustainability, we must have a deep knowledge of the market’s value chains. This is essential to providing comprehensive solutions for the market. It is important to work closely with customers to examine each step of the value chain, its requirements and targets. This approach leads to product, application and process expertise, and provides the most efficient solution.