Axalta develops coatings for a diverse customer base and holds leading positions in four core market segments. The company supplies paint to automotive original equipment manufacturers (OEMs) and has approvals for the use of its products from many leading OEMs. In the refinish segment of the car market, flagship brands – Standox^®, Spies Hecker^® and DuPont™ Refinish – along with regional and national brands make Axalta the largest global supplier of paint to collision and body shops.  Transportation customers who rely on Axalta’s Imron^® brand include manufacturers of heavy-duty trucks, trailers, locomotives and light-rail cars.  In the general industrial segment, customers range from electrical equipment component manufacturers to oil and gas pipeline producers. Architectural and decorative customers who manufacture windows, doors and cladding as well as furniture rely on Alesta^® powder coatings for brilliant colors and corrosion resistance.

The design of Axalta’s new brand was developed in collaboration with FutureBrand, a leading global brand innovation and design company that helps clients create, build and manage brands.