WILMINGTON, DE - Axalta Coating Systems, a leading global supplier of liquid and powder coatings, has rolled out a new corporate brand identity that captures the scope of its business around the world. The new logo highlights the Axalta name and its focus on performance; it will provide a consistent and clear symbol of the company and the products and services Axalta provides.  

“We’re tremendously excited about our new look and what it says about our future. It embodies our commitment to move ahead in the marketplace, putting customers first and offering an exciting portfolio of brands,” explained Axalta Chairman and CEO Charles Shaver. “As a leading global company that is 100 percent dedicated to developing, manufacturing and distributing coatings, we are poised to perform and deliver on our customer commitment.”

Axalta develops coatings for a diverse customer base and holds leading positions in four core market segments. The company supplies paint to automotive original equipment manufacturers (OEMs) and has approvals for the use of its products from many leading OEMs. In the refinish segment of the car market, flagship brands – Standox®, Spies Hecker® and DuPont™ Refinish – along with regional and national brands make Axalta the largest global supplier of paint to collision and body shops.  Transportation customers who rely on Axalta’s Imron® brand include manufacturers of heavy-duty trucks, trailers, locomotives and light-rail cars.  In the general industrial segment, customers range from electrical equipment component manufacturers to oil and gas pipeline producers. Architectural and decorative customers who manufacture windows, doors and cladding as well as furniture rely on Alesta® powder coatings for brilliant colors and corrosion resistance.

The design of Axalta’s new brand was developed in collaboration with FutureBrand, a leading global brand innovation and design company that helps clients create, build and manage brands.