The company's choice for this year's color capitalizes on the fact that about 75% of Americans say they would consider painting a room or wall a shade of this color.
The versatile stain color enhances the natural beauty of wood grain, while providing protection on exterior surfaces that will not only elevate the aesthetic of outdoor spaces but stand the test of time.
“As homeowners in 2024 invest in outdoor projects that increase their enjoyment at home, Cabot is here to help them bring those plans to life, inspiring home improvement projects to help them create their own backyard retreats,” said Sue Kim, Director of Color Marketing, Cabot.
The stain color of the year exhibits historic design elegance and approachable warmth, allowing it to support contemporary exteriors with a timeless finish.
X-Rite Incorporated and Pantone LLC, global leaders in color science and technology, announced that the official spectral color value for this year's Color of the Year is available in a cloud-based digital color standard ecosystem. As a result, consumer product companies can easily incorporate the color into their digital workflows to accelerate the design to manufacturing process.
This breezy and blissful shade of blue evokes the ever-present sense of peace found when slowing down, taking a breath and allowing the mind to clear. "With this color, we invite our consumers to take a pause and infuse a new sense of ease and possibility into their spaces – one that doesn’t overwhelm, but rather establishes meditation and tranquility,” said Sue Wadden, Director of Color Marketing at Sherwin-Williams.
Behr Paint Company announced Cracked Pepper (PPU18-01), a soft black hue, as its 2024 Color of the Year, reflecting growing demand for bold, dark interiors.
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