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Company News

Axalta Introduces 2025 Automotive Color of the Year

axalta color of the year.jpg

Image courtesy of Axalta. 

January 10, 2025

Axalta Coating Systems has introduced Evergreen Sprint as its 2025 Global Automotive Color of the Year. The new shade is a deep forest green that pays tribute to the iconic British racing green.

Evergreen Sprint is the second green shade to be named Axalta’s color of the year. The company’s color experts noted the growing popularity of green in the automotive market. According to Axalta’s 2023 Global Automotive Color Popularity Report, green is currently found on about two percent of vehicles worldwide.

In addition to its nod to British racing green, Evergreen Sprint is also designed to bring a sense of sophistication to a wide range of vehicles. The color is expected to be a popular choice for sedans and SUVs.

Axalta’s Global Color Marketing Director, Dan Benton, described Evergreen Sprint as a “striking hue” that captures the spirit of performance and adventure.

“Evergreen Sprint stands out on the road and evokes the spirit of performance, competition and adventure. The dynamic color is sure to attract the attention of passionate drivers,” Benton said.

Axalta has been naming a Global Automotive Color of the Year since 2015. The company’s color experts work to identify emerging trends and up-and-coming shades for the automotive market.

For more information about Axalta’s 2025 Global Automotive Color of the Year and the company’s color capabilities, visit axalta.com/color.

KEYWORDS: Automotive Coatings color of the year Color Trends

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You must login or register in order to post a comment.

iris219 Itzel
January 13, 2025
Green is increasingly dominating the automotive market, and Axalta's choice of Evergreen Sprint as its 2025 color of the year was the right decision. Although green currently accounts for a relatively small proportion of That's Not My Neighbor global automotive industry, I see a change in consumer habits and preferences. Evergreen Sprint is not only a striking color but also brings a sense of luxury and uniqueness to the car. I believe it will become a strong trend, especially for drivers who love adventure and want to express their style.

polim egvoo
March 3, 2025
Axalta’s announcement of Evergreen Sprint as the 2025 Global Automotive Color of the Stickman Hook Year is an exciting development in automotive coatings. This deep forest green pays homage to the legendary British racing green, blending heritage with modernity to create a bold, sophisticated look.

Owen
June 26, 2025
Evergreen Sprint not only represents a stylish io games and sophisticated choice for automotive design but also signals a shift in consumer preferences towards colors that evoke a sense of heritage and environmental consciousness. As the automotive industry continues to evolve, colors like Evergreen Sprint will likely play a pivotal role in shaping vehicle aesthetics and consumer choices in the coming years.

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