In this new economic landscape, astute chemical executives realize that growth of sales and profit depends on the only remaining source of sustainable competitive advantage — the customer relationship.
In today’s competitive marketplace, it is increasingly important for coatings companies to hold on to their most important asset — their existing customers.
This article discusses the trials and tribulations of one individual who realized the almost complete reversal of data from accelerated tests vs. long-term exterior exposure for determining fungal resistance of paint films.