The world’s whitest paint, developed by Purdue University researchers and recognized in Guinness World Records, has been named winner of the 2023 Innovation Award in the sustainability category.
Status Next is the company’s strategy to offer solutions for current and future trends to customers in the coatings and adhesives sector, as well as downstream industries.
The new product has a bio-based content of over 70%, providing manufacturers with a sustainable and eco-friendly alternative to conventional isononanoic acid.
The coating helps shipowners lower power consumption and carbon emissions, meeting the demand for higher performance with no adverse impact on the marine environment.
In the last several years, sustainability has rocketed to the top of the list of innovation drivers for coatings manufacturers, and their chemical and ingredient distributors, which has, in turn, opened many new avenues for growth.
The targets are recognized as being consistent with levels that climate science says are necessary to limit average global warming to well below 2 °C above pre-industrial levels.
Dispersing agents that are suitable for all types of pigments create opportunities to simplify the process of producing high-performance waterborne pigment preparations without the need for extensive pre-testing phases.
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.webp?height=168&t=1672116434&width=275 "Sustainability and Bio-based")
