Without the existence of specialized rods and cones inside the human eye, the world around us would be a much duller place. Without color, a key component of our visible experience would be lost and entire industries would be flushed away or dramatically altered, including interior and graphic design, clothing retail, advertising and especially the manufacturing of paints and coatings.

It is imperative for coatings manufacturers to set an example for the entire industry and produce more sustainable products and technologies that address the many problems facing our earth.