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David has worked in the coatings industry for 29 years and now helps businesses grow in the area of Sustainability, Marketing & the interface with each other. Contact him though https://davidbruntconsulting.co.uk/ or connect with through LinkedIn.
Companies and suppliers can do their bit to avert a climate catastrophe and also ensure that they have a financially sustainable business in the future by voluntarily adopting science-based targets.
In a recent article by Kristin Johansson in Paint & Coatings Industry magazine, she reviewed the market drivers in the coatings industry and commented that sustainability is now less overt and more embedded within companies. Undoubtedly this is true, however you may feel there is a 'but' coming up!