Painting & Coating Industry (PCI) logo Powder coating summit logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Painting & Coating Industry (PCI) logo Powder coating summit logo
  • NEWS
    • Latest News
    • Market Trends & Reports
    • Price Alerts
    • Subscribe to eNewsletters
    • Global Top 10/ PCI 25
    • Weekly Featured Article
    • COATLE Word Game
  • PRODUCTS
    • Product News
    • Must See Products and Services
  • MATERIALS
    • Additives
    • Resins/Polymers
    • Pigments
    • Equipment
    • Distributors
  • TECHNOLOGIES
    • Adhesives
    • Architectural Coatings
    • FINISHING
      • Finishing News
      • Finishing Technologies
      • Finishing Equipment
      • Finishing Today
    • Industrial Coatings
    • Nanotechnology
    • Powder Coatings
    • Solventborne
    • Special Purpose Coatings
    • Sustainability
    • UV Coatings
    • Waterborne
  • RESOURCES
    • Columns
      • Ask Joe Powder
      • Did you know?
      • Distribution Dive
      • Focus on Canada
      • Formulating With Mike
      • Innovation Insights
      • Moody's Coatings Conundrums
      • Powder Coating Perspectives
      • Target the Market
      • TiO2 Insider
    • Blogs
      • Editor's Viewpoint
      • Industry Insights
    • Coatings Supplier Handbook
    • Podcasts and Videos
      • COAT-IT! Podcast
      • Videos/PCI TV
    • PCI Store
    • Classifieds
    • eBooks
    • Sponsor Insights
    • White Papers
    • COATLE Word Game
  • EVENTS
    • Coatings Trends & Technologies Summit
    • Paint and Coatings Academy
    • Webinars
    • Calendar of Events
    • Lifetime Achievement Award
  • DIRECTORIES
    • Buyer's Guide
    • Equipment Directory
    • Materials Directory
  • EMAGAZINE
    • Current Issue
    • eMagazine Archive
    • China Issue Archive
    • Editorial Advisory Board
  • CONTACT
    • Contact Us
    • Advertise
    • Subscribe to eMagazine
    • Subscribe to eNewsletters
  • SIGN UP!

AkzoNobel Hosts Editor’s Roundtable

By Kristin Johansson, Chief Editor, PCI
Viewpoint.jpg
December 1, 2015

AkzoNobel’s Performance Coatings division hosted an editor’s roundtable discussion and luncheon on October 2 at the W Hotel in Manhattan. Editor’s from Paint & Coatings Industry, JPCL, Chemical & Engineering News, Chemical Weekand Coatings World magazines attended.

The discussion was led by Conrad Keijzer, Executive Committee member responsible for Performance Coatings. He discussed AkzoNobel’s Performance Coatings’ to-date financial performance and global position in the wood finishes, protective, powder, marine, specialty plastic, yacht, coil, packaging, aerospace and vehicle refinish coatings markets. Keijzer noted that the company’s key markets remain attractive despite recent growth moderation. Growth in China is moderating; the GDP is expected to slow to 6% in the next decade. U.S. growth expectations moderated from 3.2% (EIU prediction December 2014) to 2.3% (September 2015). The company sees good prospects in several key North American end-use sectors, including home construction and consumer electronics. However, Keijzer stated that there are some headwinds, including limited evidence of any upturn in European construction, a decline in the marine orderbook, and a decrease in oil and gas capital spending.

He also discussed the company’s recent restructuring strategy following a number of acquisitions over the past several years. The plan has achieved focused investments in production and innovation, seven customer-centric market units and manufacturing footprint optimization. The company is investing in North America, with a new coil coatings line in Garcia, Mexico and a new laboratory in Strongsville, OH. As an organization, AkzoNobel has delayered and reduced up to five levels of its management teams, resulting in closer customer proximity, faster decision making and increased accountability.

Keijzer also discussed the company’s track record in sustainability. For the fourth year in a row, AkzoNobel ranked number one in the Dow Jones Sustainability Index’s Materials industry group. The company continues to focus on organic growth through sustainable innovation, and Keijzer discussed several examples of products that meet sustainability goals, including its Intersleek biocide-free foul release marine coatings that reduce fuel consumption and emissions by an average of 9%. It is the shipping industry’s first methodology for generating carbon credits; customers switching from biocidal to Intersleek technology can generate these credits.

PCI appreciates the invitation to this informative event.

KEYWORDS: Paint and Coating Manufacturers Protective Coatings

Share This Story

Kristin200 new

Kristin has been with BNP Media since 1992. She was named Editor of PCI in 2010 after being Managing Editor for 12 years.

You must login or register in order to post a comment.

Report Abusive Comment

Blog Topics

Editor's Viewpoint

Journey to Sustainability

Industry Insights

Recent Comments

clearly and in detail

Broken Planet Stargazing Hoodie

Can we apply form the out of USA...

Education for Kids

The team at window film brooklyn is...

Manage My Account
  • eMagazine
  • eNewsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the PCI audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of PCI or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Modern arapartment complex painted in bright colors.
    Sponsored byEPS - Engineered Polymer Solutions

    Architectural Polymers Leading the Way in Coatings Innovation

  • paint sprayer in a workshop
    Sponsored byallnex

    Enabling Performance and Compliance: allnex Introduces a New Line of VOC Exempt Solvent-Borne Resins

Popular Stories

BASF SE Logo

BASF Reportedly Eyes Exit from Coatings

No. 7 BASF Coatings

BASF Comments on Potential Sale of Coatings Business

No. 3 AkzoNobel

AkzoNobel’s $1.4B Divestment Signals Strategy Shift



PCI Buyers Guide

Submit a Request for Proposal (RFP) to suppliers of your choice with details on what you need with a click of a button

Start your RFP

Browse our Buyers Guide for manufacturers and distributors of all types of coatings products and much more!

Find Suppliers

Events

September 3, 2025

Coatings Trends & Technologies Summit

The Coatings Trends & Technologies (CTT) Summit is an annual conference for both liquid and powder coatings formulators and manufacturers to discuss innovations in coatings technology. This event combines high-quality technical presentations, a resource-rich exhibit hall, and dedicated networking opportunities to connect scientific minds, foster innovation, and cultivate game-changing new ideas!

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Longest-running laboratory experiment

What is the longest-running laboratory experiment?
View Results Poll Archive

Products

CTT Summit Short Courses (Live 9/3/25)

Coatings Trends & Technologies Summit is expanding its offerings with four short courses. These short courses will offer an extensive day of interactive learning.

See More Products
pci  webinar april 2025

PCI CASE EBOOK
×

Keep the info flowing with our eNewsletters!

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey & Sample
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Youtube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing