What: FREE Webinar
When: Available On-demand Until September 30, 2022
BEYOND COLOR: Determining Factors to Establish Coating Formulation Guidelines in Various PVC Systems
The starting point in developing a paint formulation that will appeal to dynamic consumer demands is critical for eventual commercial viability of new products. Join Clariant’s coating team of Matt Crotty and Marc Chan as they review step by step the pathways taken to recommend formulation guidelines in low and high PVC systems. Marc and Matt will showcase their commercial and technical perspectives in bringing innovation, performance, and sustainability to the market “Beyond Color”.
- Why it is important to begin product development with a formulation guideline
- Considerations in developing guidelines for low PVC systems (Flat/Matte/Eggshell)
- Considerations in developing guidelines for high PVC systems (Satin/Semi-Gloss)
- How to assess performance in an overall perspective with a formulation guideline in your current and future projects.
Register to view the webinar on-demand!