Fast and accurate color matching, quality control and overall costs are critical for automotive and industrial coating manufacturers. In product design and development, the right color reflects mood and style, and captures attention. During design, a standard can speed design approval and set color expectations. In production, certified reference standards are used to ensure that the color continues to match throughout the process. Transformation to digital color standards offers tools and capabilities that provide spectral color values to ensure everyone is aiming at the same target. Benefits:

• Offers accurate consistent color reproduction
• Provides brand owners with confidence in color specification communication
• Offers quantifiable goals, the ability to work faster, and more efficiently
• Used with software to specify and communicate expectations of colorants and quality control
• Provides sites around the world the ability to store, compare, analyze, and retrieve spectral data for the same target from one central location.

The true benefit of using digital color standards comes from a singular point of control and distribution of that master standard, so that everyone is checking their product to the master. Digital color standards are one of the most effective tools to match colors and produce accurate color faster, with less waste.

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