The former BASF Coatings business introduces three regional color directions, including new metallic effects and materials approaches for future vehicle designs.
The winning coating formulation is based on polymer structures developed by the cooperation partner Cypris Materials from California. Instead of classic pigments, special polymer structures with a high proportion of renewable materials are used.
In trend research released last fall, the company stated that the traditional automotive color wheel was going through a transformation. The recently released color report shows, among other things, that achromatic colors, which have always formed the foundation of automotive color, are experiencing a significant shift.
