BASF Wins Red Dot Award
Ryan Pearson; Co-Founder and CEO Cypris Materials (left) and Mark Gutjahr; Global Head of Automotive Color Design for BASF (right).
Image courtesy of BASF.
The color ZENOMENON, designed by BASF's Coatings division, was the only automotive paint to be honored this year at the Red Dot Award: Product Design, one of the most prestigious design competitions in the world. The innovative technology and the special aesthetics of the coating have impressed the experts on the Red Dot jury in the "Materials and Surfaces" category.
The unique color effect arises from self-assembled layered structures, reflecting light in the visible spectrum with a flop effect.
“Being awarded a Red Dot in product design is a very special honor for us, especially as a chemical company. The award underlines our design and technology expertise – and the trust in innovative solutions that our customers in the automotive industry place in us," said Mark Gutjahr, global head of Automotive Color Design at BASF.
At the Red Dot Design Award, all submissions are assessed based on the four basic principles of good design: the quality of function, the quality of seduction, the quality of use and the quality of responsibility. “The development of ZENOMENON is remarkably future-oriented. In particular, the interplay of aesthetics, sustainability and functionality is fascinating”, said the independent Red Dot jury.
All award-winning products, including an exhibit painted with ZENOMENON, will be on display until May 2025 as part of the winners’ exhibition at the Red Dot Design Museum at the UNESCO World Heritage Site Zollverein in Essen, Germany.
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