After 15 years of development and countless hours of collaboration across a number of experts, this group of researchers was finally able to crack the code on structural color to develop "omnidirectional" structural color that does not change when viewed from different angles.

Quindo® Magenta 202 quinacridone pigment delivers highly pigmented bases in low-VOC, high-solid coatings.

The incorporation of metallic and pearlescent pigments is a proven method to generate interest and improve viewer perception of powder coatings. Effect pigments convey a message of premium product finish with the visual association conveyed to the coated parts or products.

Without the existence of specialized rods and cones inside the human eye, the world around us would be a much duller place. Without color, a key component of our visible experience would be lost and entire industries would be flushed away or dramatically altered, including interior and graphic design, clothing retail, advertising and especially the manufacturing of paints and coatings.

Eight golden rules have been compiled to ensure effective color creation.

Merck KGa, Darmstadt, Germany, has named blue-glow purple as its effect color of the year for 2017.

As with all effect pigments, the use of polychromatic pigments requires an intensive examination of illumination and observation geometries, if useful and interesting color creations are to be produced.

Frost & Sullivan recognized Merck KGaA, Darmstadt, Germany, a science and technology company, with the 2016 European Frost & Sullivan Award for Product Leadership, based on its recent analysis of the automotive original equipment manufacturer (OEM) pigments market.

A gold that is elegant and unobtrusive at the same time, and a bold reddish brown with the shine of metal, Firemist® Velvet Gold and Firemist Velvet Russet complete the Firemist Velvet series.