BASF Celebrates Anniversary with Interactive Program
FLORHAM PARK, NJ – As the company turns 150 in 2015, BASF announced an anniversary program that includes celebrations, a historical retrospective, and a global co-creation program with partners, which will explore the topics of energy, food, and urban living. As part of this program, called Creator Space™, BASF is taking a new approach that aligns with the company’s "We create chemistry" strategy.
"We want to initiate something new with our anniversary and try out new ways of working together over the next year – both within BASF and with people outside the company. We see the Creator Space program as a great opportunity to bring BASF closer to our target groups," said Dr. Kurt Bock, Chairman of BASF's Board of Executive Directors.