DÜSSELDORF, Germany/SCOTTSDALE, AZ – Loctite´s advertising at yesterday’s Super Bowl was a big success. While the game established a new record with more than 28 million tweets, Henkel´s first-ever TV commercial at the most-streamed sports event globally delivered peak performance in digital activation and social media engagement.
Henkel Adhesive Technologies took the opportunity to send its brand message to North American consumers in a very special way: Loctite products create positive feelings of success. The TV commercial convinced with top results. After airing, it immediately became the number-one topic on Twitter and Facebook and #Loctite showed up as most trending topic worldwide on Twitter.