MÜNSTER, Germany - Getting more color on the roads is the goal of BASF’s Coatings division. In its annual global trend book, BASF presents the color areas that will play a role in the automotive industry in the future. The current edition, entitled “Under the Radar,” has been honored with the iF Design Award.
The trend book is published exclusively for the automotive manufacturers’ designers, and encompasses global and regional color topics based on observations of social trends and developments. It serves both as a presentation tool and a source of inspiration. Color samples coated with original paint reflect the trends, which are communicated through imagery appearing throughout the book as a common theme.