PPG Architectural Coatings and Nautica Launch Interior Paint

CRANBERRY TOWNSHIP, PA – PPG Architectural Coatings, a business of PPG Industries, has partnered with Nautica, the global lifestyle brand with products ranging from men’s, women’s and kids’ apparel to home furnishings, for the launch of its new Nautica At Home paint collection.

Nautica At Home interior paint-and-primer is formulated to deliver the classic colors for which Nautica is known for in its apparel and home furnishings through a new signature color collection for the home. The paint is backed by a lifetime warranty and offers exceptional hiding power, excellent adhesion to most new and previously painted surfaces, and provides a mildew resistant coating. The paint collection is now available exclusively at MENARDS^® stores. Retail prices begin at $28 per gallon container.

The Nautica At Home color collection includes a range of ocean blues, charming coastal brights, and clean, sail-inspired whites that reflect the brand’s nautical heritage and its passion for the water. Available in a palette of 250 colors, the Nautica At Home paint collection pairs expert design tips with suggested accent and wall color combinations to help customers select the perfect palette for their homes.

With the increasing regulatory & environmental requirements and the growing expectations of end users, the development of a high-performance water-borne coating system has become a challenge. Silicones have long been used to improve weatherability, water resistance and mar resistance, but the incorporation of silicone materials into waterborne organic resin compositions is often difficult due to fundamental incompatibility and immiscibility.

VOC regulations continue to provide major challenges to existing coatings for many market applications, including architectural, wood finish, and industrial coatings.

How can you find the right balance between lowering VOCs and providing workable paint properties such as dry time and wrinkling prevention from over-application?