CINCINNATI – Michelman has opened an online store on Alibaba, a business-to-business e-commerce platform designed specifically for the Chinese market. Michelman’s new online store can be found at http://michelman.1688.com.

A selection of Michelman’s products is now available for immediate purchase in drums or pails. These products represent the most popular solutions used by Michelman customers across the company’s Coatings, Printing & Packaging and Industrial Manufacturing business groups.

Products found in the online store are marketed under the brands Michem^® Emulsion, Michem Guard, Licomer™, Michem Lube, Hydrosize™, HydraBan™, Coating X300™, VaporCoat™ and Michem Wood Release.

According to Steven Wong, Michelman’s Vice President, Asia Pacific, “One of Michelman’s key strategic initiatives in Asia, and particularly in China, is to make our world-class specialty solutions more visible and more accessible to all customers, regardless of their size. With the launch of our Alibaba online store, we are providing all Chinese manufacturers immediate access to our most popular products.”

The new Michelman online store is optimized for viewing on all devices including tablets and smartphones, and visitors have the option of using Alipay, a safe and secure online payment platform.