MONTVALE, NJ – Benjamin Moore has launched its 2016 advertising campaign, building upon last year’s initiative focusing on product innovation. The integrated marketing program emphasizes the brand’s unique formulations, provoking consumers to question their paint selections. Each spot wraps with the campaign’s tagline: “Is It Still Paint?”

“Benjamin Moore is the category leader for one simple reason: what’s in the can. No other paint brand can match the superior performance of our products, which is what this campaign communicates,” said Chris Connelly, Director of Brand Marketing for Benjamin Moore. “With this creative, we are challenging the very definition of paint and stain, supporting our theory that only Benjamin Moore can make the impossible possible.”

The campaign premieres nationally on television, radio, in print and digital.