SOUTHFIELD, MI - BASF Automotive Refinish launched Norbin®, a new brand of products, in the United States and Canada. Norbin primers and clears are now available for purchase through BASF distributors.

"Made with BASF technology and easy-to-use, Norbin is designed for the economy segment," said Amy Kramer, BASF Inside Sales Manager. "Norbin allows our distributors to grow their business by targeting all segments of the automotive refinish market."

"Customers will benefit from Norbin's consistent quality and its competitive price," said Gordon Erdelean, BASF Market Segment Manager for Norbin. "First launched in Asia in 2015, Norbin uses urethane technology and joins the BASF family of refinish products, which includes Glasurit®, R-M® and Limco®.