Valspar’s Fluropon Effects new Rustica color family features a soothing, nature-inspired palette as part of its line of 70 percent PVDF architectural coatings. Fluropon Effects Rustica contains special effects pigments that create richer, more saturated colors with an antique aesthetic, including some with a subtle color shift.

“New to the market, Fluropon Effects Rustica features a natural, polychromatic color palette that we have never before seen in 70 percent PVDF coatings,” said Jeff Alexander, Vice President of Sales for Valspar’s global coil and extrusion businesses. “Rustica introduces new pigmentations that achieve a truer copper, orange and amber.”