TCI Powder Coatings and BASF Forge Strategic Alliance
ELLAVILLE, GA– TCI Powder Coatings, a subsidiary of RPM International, and BASF have entered into an agreement that allows TCI to sell the BASF CathoGuard® electrocoat technology to specified TCI market segments.
According to Jack Bostock, TCI Vice President of Sales and Marketing, this alliance builds on TCI’s commitment to market differentiation. “Pairing the CathoGuard technology series with our premium powder coatings is a win-win for customers looking for performance,” said Bostock. “By delivering an innovative solution that meets global standards, we will make a significant difference for our customers’ production lines, helping them increase throughput while reducing costs.”
The BASF CathoGuard coating combines several unique performance qualities for parts that are more difficult to paint efficiently, including those with multiple angles and crevices. CathoGuard improves the application process as well as coverage and corrosion edge protection while lowering total material costs by nearly 20%.
TCI market segments with access to this technology through the new alliance include off-road and heavy equipment, general finishing, office furniture, and appliance. CathoGuard will also be available to custom coaters that supply major subassemblies and modular components for the automotive market.