"Color is the number-one decision factor when consumers choose paint," explained David Menko, Global Marketing Director at AkzoNobel Decorative Paints. "Selecting the right color can be an exciting yet overwhelming challenge. The new features in the Visualizer offer a fun and easy way for people to find the essential color that makes their living spaces more inspiring, while making the whole experience more social at the same time."

Research shows that 30 percent of consumers struggle to visualize what a color will look like in their homes, and 39 percent discuss color schemes with friends and family before making a purchase. The new features in the Visualizer build on these trends.

Now available for iOS and soon to be released on Android, the new version of the Visualizer will be rolled out in more than 40 markets this year, starting with the Netherlands, Turkey, France, India, Indonesia, Argentina and Russia. In selected markets, it will include additional features to help consumers during their purchasing process, such as the option to buy testers directly through the app.

To download the Visualizer, visit the iOS App Store and search for Visualizer along with the name of your local AkzoNobel paint brand, such as Flexa Visualizer, Dulux Valentine Visualizer, Alba Visualizer, Dulux Visualizer.