Siegwerk Expands Presence in China
SHANGHAI – Printing inks provider Siegwerk has expanded its local footprint in Asia by opening the INKube, its new Packaging Ink Solution Center, in Shanghai. The new center will help the company to further expand its local capabilities, competencies and offerings for the Chinese market.
Home to more than 220 employees, INKube is a five-story building constructed in the Xin Zhuang Industrial Zone, just south west of Shanghai's central business district. It combines high-quality features with the newest working methods, creating a new benchmark for the region and offering an inspiring and efficient working atmosphere for all employees.
“We see a clear need to devote our resources to serving the markets of tomorrow like Asia in order to ensure sustained success for the company. With the INKube as a focal point for Siegwerk in China, we will be able to further boost our strong reputation and expand our solution, service and support offerings targeted to satisfy individual customer requirements,” said Ralf Hildenbrand, President Asia at Siegwerk. “The new facility, with its collaborative work spaces and multi-purpose areas is a state-of-the-art environment and a great place to work,” added Hildenbrand.
The new facility offers 600 meters of overall lab bench space and will be the place where new products will be developed to meet customers’ individual requirements and specific needs.
Customers and guests from around the world were invited when Siegwerk China officially opened the new facility in Shanghai on October 21. Guests were guided through the building and were able to explore the company’s INKsperience Showroom, an integral part of the new building. This stylish new show space hosts a collection of experiences focused on the needs of different customers. By using the latest technology for an interactive visitor experience, the showroom gives an intense overview of Siegwerk’s expertise.